mymuesli

How it all began…

We are able to customise virtually all areas of our lives nowadays, so why not the contents of our breakfast bowl?

The story of our organic muesli began with a car ride in 2005. We heard a radio ad for a well-known German muesli company and this got us thinking. We not only wanted to make better radio ads, we wanted to make better muesli. It should be organic, free of added aromas and flavours, and sugar should be kept to a minimum. But first and foremost – it should be custom-mixed.

The idea behind mymuesli quickly took shape. On 30 April 2007 mymuesli.com went online. A great deal has happened in the time since. If you are interested in reading about our story in detail, our mymuesli blog is a good place to start!

Who’s behind it?

In 2007, mymuesli was founded by Hubertus Bessau, Philipp Kraiss and Max Wittrock in Passau, Germany. Nowadays, the company has more than 800 employees, distributing organic muesli from two workshops to several European countries.

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